High Profile Franchising

The Franchise Magazine:

With one of the most recognisable logos on British highstreets today, O2 is a brand that means business.

In turning to franchising to expand its retail network O2, as one of the biggest names in mobile communications, is offering potential franchisees the opportunity to invest in this lucrative market. The brand power of a business can be the key to success and this is what attracted Hertfordshire based franchisee Ron Fitzgerald.

‘It’s a fast moving and exciting industry and that is exactly the type of business I wanted to invest in,’ he reveals. ‘As one of the leaders in this market, O2 has a great brand - a brand that I knew would give my business a higher chance of success. The way I looked at it was that the franchise was future-proof - fast moving technology being offered by one of the biggest names in the business. It was ideal.’

Having worked as a director in a travel agency, Ron knew he wanted to stay in retail and soon came to the conclusion that O2 was the right business for him. Preceding the launch of his business in September last year, O2 provided Ron with a 6 week training programme and aided him in the location for his store. ‘It’s vital that we get this right,’ says Ron. ‘However, O2 has an excellent idea of what location will maximise the business’s success.’ More.