McDonald’s a company on pace to have a net income for 2007 of $3.46 billion, up 12.7 percent, on revenues of almost $23 billion. The evolution of McDonald’s mirrors that of the nation in which it serves 27 million customers a day.
Americans commonly say this or that distinction is “as clear as night and day.” Americans, ricocheting around the country around the clock, are erasing the distinction between night and day.
Breakfast, the meal most apt to be eaten at home, now accounts for more than 25 percent of U.S. business for McDonald’s. More than 90 percent of its restaurants have extended hours — beyond the regular 6 a.m. through 10 p.m. — and almost 35 percent are open 24 hours a day, seven days a week, up from less than 10 percent just five years ago.
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