Second Cup, Canada’s largest specialty coffee retailer, and Bin Hendi Enterprises, exclusive Master Franchisee of one of the fastest growing coffee retail brands in the Middle East, have announced plans for a roll out of 30 additional outlets as part of an ongoing regional expansion.
Mohi-Din Binhendi, president of Bin Hendi Enterprises, said Second Cup’s growth aspirations in the region are part of the coffee retailer’s ongoing expansion initiatives all over the world.
In a meeting with Second cup Chairman Gabe Tsampalieros, who recently visited the Middle East for the first time, Binhendi discussed the expansion plans in the Middle East.
Which will include outlets in Saudi Arabia (Riyadh & Eastern Province), Bahrain, Qatar, Jordan and Syria bringing the total of Second Cup coffee shops in the region to 51 stores for 2008.
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