Joint Venture Formed By The Premier Companies And Wheel Workz

Modern Tire Dealer:

Premier Wheel Works has been formed by a partnership agreement with The Premier Companies, involved in the rental-purchase franchising business, and Wheel Workz, which deals with custom wheel and tire applications.

Dale Ingram will be president of the new company, and Tommy Crenshaw will be vice president of operations.

Trooper Earle, president and CEO of Premier, said, ‘Premier brings to the joint venture our track record of franchising success, store opening and startup support, financing, HR support and our extensive rent-to-own history. What Wheel Workz brings is their extensive knowledge of custom wheels and tires, aggressive pricing from their wholesale distribution, their retail knowledge, service, repair and operational support.’