2 Lackawanna County Realtors At Odds Over Franchise

The Citizen’s Voice:

2 influential figures in the regional real estate market are at odds over rights to a prominent brand name they want to use as they expand into commercial property.

Last year, local real estate broker Sunita Arora announced her firm would be the local franchisee of Coldwell Banker Commercial Real Estate.

Since then, Joyce Cornell, who already owned the residential real estate franchise for Coldwell Banker, has become the Coldwell Banker Commercial franchisee. Arora feels slighted, and is girding for a battle against Coldwell Banker Commercial for what she sees as breaking of their agreement.

Arora, the broker/owner of ERA One Source Realty, said she wanted to further develop her commercial real estate business by buying into a well-known brand such as Coldwell Banker. She talked to officials from the company and later reached a deal, she said. Read full article.