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Brian Savinda tosses pizza dough in the air as he reflects on the past year and a half. As he turns to sprinkle pineapple and grated cheese on a fresh pie, the franchisee says he doesn’t like to express regrets for opening a Fox’s Pizza Den store in Henderson.
However, he said, the venture hasn’t lived up to expectations.
“I thought it would do a lot better,” Savinda says, glancing around his Sunset Road and Arroyo Grande Boulevard location. “I thought it would take off sooner. I didn’t realize that this was such a developed area.”
The Pennsylvania transplant already had successful Fox’s Pizza stores under his belt in the Pittsburgh area when he invested $150,000 to open the Henderson store. An already-successful Fox franchisee chose the location.
The presence of the chain with the wily critter logo hasn’t translated in the restaurant-saturated area near the Sunset at Galleria mall, despite Fox’s expansion to eight local stores.
Even in Las Vegas, where thousands of new people move every month, a franchisee can still find the market a tough sell. Therefore, some chains are taking a wait-and-see approach.
Representatives from both the Charlotte, N.C.-based chicken restaurant Bojangles and Columbus, Ohio’s White Castle hamburger chain say the timing isn’t right for a move to Southern Nevada.
Iowa’s Happy Joe’s Pizza and Ice Cream Parlor has also put its Las Vegas expansion plans in deep freeze.
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