Disappointing Sales Leads Wendy’s To Consider New Hairstyle

AdAge:

Wendy’s looks ready to flip its wig.

The Saatchi & Saatchi campaign has been popular with customers but unpopular with franchisees. Add in disappointing sales results and the December departure of the campaign’s champion, Chief Marketing Officer Ian Rowden, and reports are circulating that the $435 million push is being primed for an overhaul.

Speculation about a wigged-out Wendy’s reached a fever pitch last week when George Parker, an advertising consultant who blogs at adscam.typepad.com wrote, ‘All production has ceased at Saatchi concerning Wendy’s and the red-wig campaign.’ Mr. Parker, who cited a person in the agency, said the fast feeder was considering an agency move. Carry on reading…