Satisfied first-year franchisees are essential to validation and the consistent growth of the franchised concept year after year.
IFA:
Picture an excited new franchisee ready to join a growing franchise system. This new franchisee has already made a life-changing decision after searching for the right concept and the right company. He strongly believes that the franchise organization offer is the perfect fit for his lifestyle, skills set, financial hopes and dreams. He has attended ‘Discovery Day,’ been ‘disclosed’ and has carefully investigated the concept.
Now, it is the franchise company’s turn to prove to the franchisee that he has made a wise decision by providing him with all the start-up support he expects. Regardless of the picture painted for them of how much time is normally required to become successful, it seems that many new franchisees think ‘they are different.’ The first 6 months of operation are critical because the franchise organization needs to appropriately manage their expectations in many areas, including support.
No comments yet.