McDonald’s Sales Slow In Face Of Competition

Xinhua:

McDonald’s Corp fell the most in more than 4 years after a franchisee survey indicated US same-store sales may have increased at their slowest pace since a turnaround in 2003.

31 franchisees who operate 195 US restaurants told consultant Richard Adams that December sales by outlets open at least 13 months advanced 1.8%.

According to Bloomberg News, Adams said competition from Burger King Holdings Inc and Wendy’s International Inc hurt sales of McDonald’s double cheeseburgers, a popular item on its dollar menu.

‘Sales definitely slowed in December,’ Adams said. ‘For several years, McDonald’s has benefited from the poor performance of Burger King and Wendy’s, and now they’re winning back some business.’