Is it a sandwich or a taco? A snack or a meal?
The Sammie, the newest product from Quiznos, can fit just about any category, a 200- to 300-calorie concoction of meats and greens folded into flatbread that sells for $2.
It’s a key ingredient in Greg Brenneman’s recipe to reshape the 5,200-restaurant sandwich chain, along with delivery, online ordering, new venues like kiosks in airports, colleges and likely even a big box retailer.
Brenneman’s agenda is ambitious, designed to better position Quiznos in the fast-food industry where restaurants aim to please consumers who want convenient food while keeping one eye on the pocketbook and another on the sagging economy.
The Sammie is one of the more innovative products in the value-priced snack or sandwich category, said Darren Tristano, executive vice president of Technomic Inc., a restaurant consulting company. More.
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