Global Cos To Change Price Dynamics Of Cartridge Market

Economic Times:

For long, printer cartridges were either the costly official variety or the cheap fake ones in the grey market. Now, a third option is available. The cartridge refill market is getting organised and global companies have entered India offering cheap and dependable cartridges. Industry experts say this trend is likely to change the pricing dynamics in the Rs 2,500-crore cartridge market.

The entry of large global players promises to bequeath the largely unorganised segment with the stamp of legitimacy and customer acceptance. Late in 2007, Australia-based Cartridge World (CW) brought its franchisee business model to India. It has plans to open 30 outlets by end of this month. Just last December, another company, Cartridge Cafe, also announced that it would open 100 kiosks and stores to sell consumables to end customers.

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