Betta Electrical To Open Geelong Store

Inside Retailing:

Franchise group BSR Australia is to open a new Betta Electrical Superstore in Geelong, Victoria, next month.

The 1000sqm store will celebrate its grand opening on February 15 and marks Betta Electrical’s return to the area after a 3-year absence.

BSR Group General Manager Ian Brown said store franchisee Matthew Sun’s decision to open the store in Geelong was another vote of confidence in the expanding Betta Electrical brand.

The opening increases BSR’s presence in Victoria, a growth area for the company, to 23 stores.