For the past three years, Curves, the international women’s fitness franchise, has partnered with eNR Services, Inc., a Norwalk-based communications technology firm, to provide local news to the local media through eNR’s Grassroots PR (GRPR) program.
And as the grassroots revolution has taken hold of North America, Curves is now extending these PR tools to their international franchisees.
The GRPR program will give franchisees in the UK, Ireland, Australia, and New Zealand the ability to build media lists and distribute press releases to their local media with online access to the PR application.
According to Becky Frusher, communications director for Curves International, Curves’ desire to go international with the GRPR program came shortly after seeing tremendous results from their franchisees in North America. With the success, the natural next step was to go international, Frusher says.
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