The multi-million dollar Green Acres ironing franchise debacle is likely to have a domino effect on the franchising industry, says a business consultant who specialises in reputation issues.
‘A problem in the industry tarnishes everyone and everything associated with it and a domino effect can occur,’ said Hannah Samuels, former general manager of business development agency Enterprise North Shore and founder of online performance-based service directory, TRUSTcite.
‘The franchising industry is definitely likely to feel the effects of the recent Green Acres situation: it won’t be a mortal blow, but it is severe.’
About 200 people bought non-existent Green Acres ironing franchises from former ‘master franchisee’ Keith Lapham, and many of them are looking at taking legal action against the parent company, Green Acres.
Green Acres Will Harm Franchise Industrry
January 30, 2008 by Cris | 0 Comments
In Franchises, Negatives and/or Positives, News
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