Cyclelife, the retail partnership established by Raleigh in 2005, has become a member of the British Franchise Association
Cyclelife is a franchise partnership and now has 89 members, including stores owned by Raleigh.
Cyclelife aims to enable dealers to retail and market themselves as part of a national network. In addition to converting established dealers, Cyclelife has attracted new entrants to cycle retailing.
Raleigh MD Mark Gouldthorp said: “The Cyclelife initiative gives us a great opportunity to develop independent cycling retailers across the UK, which offer our customers the complete cycling experience.
“Everywhere you look on the high street, national retailers are encroaching on traditional independent activities. Franchise and buying group initiatives are becoming a commonplace resort for independents to turn to.
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