The economy may be sizzling down, but franchising for Planet Wings is on fire and it’s fueled by its suicidal hot sauce. The company launched a national expansion plan in October of 2007, and is on course to sell 260 franchises by 2010.
According to Hoover’s, Inc., the output of US food and drink places will grow at an annual compounded rate of 4.3 percent between 2007 and 2012. The profitability of individually owned companies, such as franchised locations, depends on several variables such as efficient store operations, constructive marketing initiatives, and fast, efficient service.
Thus, Planet Wings has partnered with Medina Enterprises to support business operations as the franchise expands on a national platform. With over 22 years experience in franchise management, Medina functions as the holding company for several different franchises, similar to how YUM! Brands or Focus Brands operate.
Molly on February 11th, 2008 at 3:07 pm
Planet Wings is awesome! Better call ahead. You can barely get in during a grand opening.