The Athlete’s Foot (TAF), worldwide leader in athletic footwear franchising, announced today that the first next generation TAF performance store will open in Tuscaloosa, Alabama, next week. The Tuscaloosa franchise location is the first in the world to feature the new store design, logo and merchandising system that was announced by TAF‘s parent company, NexCen Brands, Inc. in June of this year.
‘We’re changing the face of footwear retailing,’ commented NexCen‘s President and CEO, Robert W. D’Loren. ‘The industry is increasingly driven by overall lifestyle of our consumers, not just the technical aspects of footwear. Our new TAF brand and store embodies this shift in the retail climate by creating an apparel and footwear performance shop that appeals to everyday athletes.’
TAF of the Future… read on.