An overwhelming majority of Dunkin’ Donuts franchise owners in New England and New York opposes new partnerships between Dunkin’ Brands, Sara Lee Foods, Procter & Gamble and Hess gas stations; the majority also believes these actions will ultimately devalue the iconic coffee brand.
The DD Independent Franchise Owners asked franchisees to express their opinions about partnerships allowing Sara Lee’s food services division and Hess gas stations to sell Dunkin’ Donuts coffee. 98% of franchise owners who participated in this survey said they oppose the Sara Lee partnership; 97% oppose the Hess partnership and; 98% said these deals will negatively impact their businesses and the Dunkin’ Donuts brand over the long run.
The survey was conducted in January. Respondents are franchise owners representing more than one thousand shops,
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