Franchisees Don’t Like The Way Marketing Runs At Dunkin’

Mediapost:

Dunkin’ Donuts franchisees in New England and New York are publicly opposing the company’s partnership marketing strategies involving P&G, Sara Lee and Hess, asserting they will ‘ultimately devalue the iconic coffee brand,’ that franchisees’ cash flow is down and shows ‘little sign of improving,’ and that the partnerships will have a negative impact on Northeast markets.

In a statement released on Thursday, the DD Independent Franchise Owners (DDIFO) said 98% of surveyed franchise owners oppose the Sara Lee partnership that calls for the installation of self-service stations in office building break rooms, cafeterias and other venues with large food-service operations.

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