The cut-throat pizza business in New Zealand is gearing up for a new round of hostility, as market heavyweight Domino’s and Hell try to hold on to slipping profit margins in a world of soaring cheese prices.
Domino’s – which pitches itself as the “value” end of the market – is tomorrow launching a new, healthier pizza, hoping its fat-free crust will attract punters watching the kilos as well as sport on the TV.
It is also staging a push into the “premium” side of the market, where it will find itself in a more direct fight for customers from local pizza heroes, Hell Pizza. A new push to online ordering is also under way, with Domino’s this month rolling out its new internet ordering process.
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