With a new team in place, Smokey Bones Barbecue & Grill says it’s ready to move forward.
The restaurant chain, which is owned by Boca Raton-based private-equity firm Sun Capital Partners, on Thursday named 6 new members of its executive team and outlined a strategy that it hopes will revitalize its barbecue-and-sports-bar brand.
‘We’re going to capitalize on the elements that our current consumers give us credit for, but also be able to use that as a platform to attract new guests,’ said Smokey Bones CEO Ian Baines.
Orlando-based casual-dining operator Darden Restaurants sold Smokey Bones to Sun Capital in December, about 6 months after selling more than 50 of the barbecue chain’s locations. Darden CEO Clarence Otis had said the company determined it couldn’t develop Smokey Bones into a successful national chain.
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Smokey Bones Sets Table For Its Post-Darden Future
February 18, 2008 by Cris | 1 Comment
In Franchisees, Franchises, News, Restaurants
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