If Chris Smith gets his way, Subway Shops will one day be able to raise signs stating: ‘Billions and billions served.’
That would mean that the chain’s experiment with Reuben sandwiches was a success.
Mr. Smith is head of sales for Fremont Co., which is supplying sauerkraut for the sandwiches being sold in about 2 dozen Subway shops in the Toledo area and likely soon available in 100 stores throughout the region, according to a local franchisee.
‘For something we’re not advertising, some stores are selling 100 sandwiches a week,’ said Marc Hall, who operates 6 Subway outlets in the Toledo area.
And the Reuben, dubbed a Southwest and using turkey in place of the usual corned beef, could be introduced on an experimental basis in up to 10,000 Subway shops nationwide, Mr. Hall said.
Local Sauerkraut In Sweet Spot
February 25, 2008 by Cris | 0 Comments
In Franchisees, Franchises, Strategy

















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