In a bid to rapidly build up scale, Reliance Retail now plans to take the franchisee route. Faced with skyrocketing real estate costs and delays in retail space acquisition, the company has now decided to co-opt existing small retailers in its expansion plan in all formats other than Reliance Fresh and Reliance Hypermarket.
‘We will have franchisees in every format, except hypermarket and Reliance Fresh,’ Reliance Retail Lifestyle CEO Bijou Kurien told ET, adding that franchisees would comprise a significant portion of the total number of stores Reliance Retail plans to have. The franchisee stores could be close to half the total numbers.
Reliance Retail today operates in several verticals, including hypermarket, food and grocery, apparel, footwear, health and wellness, jewellery and electronics. ‘We would capitalise on the traditional retailers’ capabilities,’ Mr Kurien said.
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