Children’s Fitness Chain Appoints Franchisee To Its Corporate Management Team

Franchise International:

The Little Gym International, a US based children fitness franchise, has appointed its Florida based franchisee to the position of Vice President of Marketing and Brand Management. In this role, Paul Dickson, who owns The Little Gym Orange Park, Florida with his wife Michelle, will report to Senior Vice President of Franchise Support Bob Hicks.

As Vice President of Marketing and Brand Management, Paul will manage The Little Gym International’s external advertising, public relations and digital agencies, its internal marketing teams, website strategy, national brand promotions and partnerships and the local marketing programmes the company provides to its franchise owners. Additionally Paul will oversee product management, lead the effort to define new product, programme and service opportunities for the chain and manage the expansion of The Little Gym’s Brand Equity Assurance programme. More.