Engaging in and building relationships in the diverse communities where you own a franchise helps ensure success.
By Freeman Farrow – IFA:
Perhaps your franchise company plans to open a store in a community in which the majority of the population is composed of one or more racial or ethnic minority groups. Perhaps the plan is to open a store in a highly-multicultural community.
Perhaps the franchise system already has a store in such a location, and wants to increase revenue in that location. One path to generating or increasing business in diverse neighborhoods is ensuring that residents view the business as an integral part of their community, that they accept and support the franchise as a vital part of that community, and that they see the success of the business as a community success.
There are a number of cost-effective ways in which franchise organizations and franchisees may create positive situations for themselves and diverse communities in which they own and operate establishments, through specific franchise support of, and involvement in, the community and cultures of those neighborhoods. More here.
No comments yet.