Interstate All Battery Center Hosts Its Largest Franchisee Convention

Franchising.com:

Interstate All Battery Center (IABC) recently completed its national franchisee convention in Dallas where franchisees from across 30 states, Canada and Puerto Rico gathered to listen to Interstate Batteries‘ experts discuss strategic marketing, targeted reconnaissance, optimized B2B strategy and retail expansion with a focus on gaining market share. The conference’s theme, ‘The Perfect S.T.O.R.M.’ outlined the $1 billion company’s plan for aggressive growth and creating awareness about power solutions in its stores.

‘This is a 50-year old proven national brand that continues to attract franchisees. We are on track to attract many new franchisees in next year and create new ideas for the future,’ said Interstate All Battery Center Vice President Mickey Elam. ‘Our current and future franchisees understand there is untapped potential in this category. With Americans searching for alternative power sources, the need and interest for battery power has expanded, which relates to our concept’s potential.’ More.