Jim Rudolph doesn’t just want to solve problems, he wants to fix them. The chairman and CEO of Rita’s Water Ice Franchising Co. LLC says the difference between simply solving a problem and really fixing it can be the difference between a successful business and an unsuccessful one.
For instance, if a restaurant serves you a bad meal, then picks up the check, it has solved the problem. However, the next guest may get a bad meal, too, because the problem hasn’t been fixed.
Rudolph developed this philosophy during his years as a franchisee when, beginning in 1976, his family developed and operated 47 Wendy’s stores in the Greater Pittsburgh area.
That experience helped him lead Rita’s, an Italian ice chain to exponential growth, and today, Rita’s has more than 470 locations in 15 states and revenue of more than $240 million.
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