Brad Sugars, CEO of ActionCOACH, the world’s number one business coaching franchise, continues to energize entrepreneurial success with Instant Repeat Business, part of Sugars’ “Instant Success Series.”
Instant Repeat Business explains the process through which entrepreneurs can grow their businesses by encouraging existing customers to return, thus reducing customer turnover and turning current customers into a company’s most prized asset: Raving Fans.
Instant Repeat Business follows a narrative story of an auto repair shop owner named Charlie. Through Sugars’ advice, Charlie begins to move his existing customers through Sugars’ “ladder of customer loyalty.”
The ultimate goal, Sugars explains, is to turn ordinary customers into Raving Fans who will help entrepreneurs market their business to other potential customers. “There is no greater business asset,” Sugars says, “than Raving Fans.
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