In anticipation of the one billion international tourism arrivals expected by 2010, Marriott International is planning to add more than 140 hotels and resorts outside the U.S. and Canada, representing more than 34,000 rooms in 43 countries over the next four years.
These new hotels are part of Marriott International’s global growth strategy in which more than 125,000 rooms were under construction, awaiting conversion or approved for development at year end 2007.
The international expansion is being fueled by an exploding, worldwide middle class and rising consumer confidence coupled with a desire to satisfy individual tastes and interests. It is expected to result in Marriott International outside the U.S. and Canada either managing or franchising nearly 500 hotels and offering travelers a choice of approximately 126,000 guest rooms by the end of 2011.
Represented in this expansion are Marriott International hotel brands in the luxury, deluxe, mid-market and extended stay travel segments, with the largest concentration of openings in the near term taking place in China, India, Thailand and the United Arab Emirates.
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