By William Edwards, CFE – IFA:
The landscape of franchising is rapidly changing. Consider:
* More than 900 new franchised concepts have been added to the existing base of more than 2,000 concepts, according to FRANData Corp.
* The housing credit crunch may negatively impact the available consumer home equity to make new franchise investments.
* Foreign franchisors are entering the U.S. market and competing for the available unit franchisee candidate pool.
In a time when there are more and more franchises vying for U.S. unit franchisee candidates to choose from and the U.S. credit crisis is not helping you find, sign and fund unit franchisees, is it a good time to look again at your international development effort? Or is it time to start such an effort? Why should you consider ‘going global’ now? What do you need to go global with your franchise?
Has international development changed in recent years? What should you be concerned about when taking your brand into foreign countries?
Recent member surveys indicate that more than 500
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