Hitching Your Dreams To A Known Brand

Baltimore Sun:

When creating a new business, some budding entrepreneurs look to established franchises as a way to get started.

Consider McDonald’s, Jenny Craig, Blockbuster. These are just a few of the well-known franchise brands. But gaining access to sell for such big names will cost you: Initial franchise fees in the tens of thousands and annual royalties are just a few of the things you’ll pay in exchange for tested business plans, marketing muscle and the right to sell already recognized products.

So how do you know if franchising is right for you and if it will appeal to your entrepreneurial creativity? Continue reading…