More than 3,500 franchisors gather for the International Franchise Association’s (IFA) annual convention to learn from each other and leave equipped for growth and success. The IFA also used this time to announce Lawn Doctor’s Vice President of Marketing and Franchise Development Scott Frith as vice-chairman of its marketing and PR committee.
“Our primary focus will be communicating franchise businesses’ economic impact to the media and opinion influencers,” said Frith. “There are more than 900,000 franchise establishments that communicate and promote their brands and I’m honored to be a part of an organization that provides guidance, research and support for those people.”
Frith has more than 12 years of experience developing/executing retail marketing campaigns and recruiting qualified franchisees for the 500-unit franchise company. Working his way through the ranks from marketing operations manager to marketing director, he was instrumental in the growth of Lawn Doctor becoming the largest lawn care company in the world.
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