Feathers are set to fly as the country’s biggest burger chain takes on the largest chicken franchise on its own patch - selling chicken.
McDonald’s chicken products, frequently sidelined by its flagship beefburgers, will now feature more prominently on its menu with the addition of four new burgers in an open showdown with KFC, the leader in fast-food chicken sales.
The move comes as the American burger giant struggles with flat demand in New Zealand, with newer competitors such as Subway nibbling away at its growth opportunities.
But the master franchisor of KFC in New Zealand, Restaurant Brands, is not chickening out of a scrap.
No comments yet.