HiQ has unveiled plans to “accelerate” the company’s franchise offer by transferring existing company-owned stores into 15 regional zones where Goodyear Dunlop are looking for larger franchise partners to invest in HiQ regionally as well as nationally.
The news came in parallel with the launch of HiQ’s sponsorship of this year’s British Touring Car Championship. Company representatives told Tyres & Accessories that the seven figure motorsport investment represents the single largest marketing investment Goodyear Dunlop has committed to the HiQ brand.
In a further twist, HiQ managing director Neil Burrows announced that he and “three members of the management group” are interested in investing into a “significant part” of the network themselves, demonstrating they really are willing to put there money where their mouths are regarding the franchise’s development.
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