News:
THE hunt for franchisees has become a battle of the big spenders, with franchisors plunging tens of millions of dollars a year into recruitment.
A study by market research firm 10 Thousand Feet found the sector spent $44.4 million on marketing to franchisees in the year to September 2007.
10 Thousand Feet director Ian Krawitz isn’t surprised by that figure, equivalent to $16,304 per new franchisee and likely to be a record splurge.
“Franchisors are finding it tough at the moment in the market to get new franchisees on board so they’re tending to spend quite a bit more to get the result,” he says.
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