Harcourts is entering the People’s Republic of China, the world’s most populous country, following an agreement between Harcourts International Limited (HIL) and a group of Chinese businessmen, HIL Executive Director Paul Wright announced today.
The recently signed Master Licence Agreement will soon see a head office and four real estate offices operating in Shanghai and rapid expansion subsequently, Mr Wright says. This new venture is a huge and exciting step for Harcourts with the potential to expose our brand to over a billion people and to bring some positive spin-offs for the New Zealand market too,” he says.
“China is a large and dynamic market and to sign an agreement that is expected to see hundreds of Harcourts offices offering our full range of services in that vast market is a significant move towards our goal of being one of the world’s leading real estate franchise groups.
Already the largest real estate group in New Zealand and the fastest growing real estate group in Australia, the new agreement, which is hot on the heels of another in Zambia, means Harcourts is now operating seven countries: New Zealand, Australia, Fiji, Indonesia, Singapore, Zambia and China.
As Mr Wright explains, the latest agreement has a number of benefits for New Zealand.
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