IHG And Lane Hospitality Open First Crowne Plaza(R) Prototype

Franchising.com:

IHG (InterContinental Hotels Group), one of the world’s largest hotel groups by number of rooms, and Lane Hospitality, a hotel real estate and management company, today announce the official opening of the first Crowne Plaza® prototype, the 198-room Crowne Plaza Milwaukee-Wauwatosa.

‘We are pleased to open the first of our prototype hotels in Milwaukee Wauwatosa. Our collaboration with Lane Hospitality has resulted in a brand defining product that will appeal to current and future Crowne Plaza franchisees looking to develop new-build Crowne Plaza hotels,’ said Gina LaBarre, vice president, Brand Management, Crowne Plaza Hotels & Resorts. ‘While conversions will always play a role in our development strategy, this prototype provides a design plan concept for owners to leverage when building new hotels in emerging markets or established urban markets.’

In partnership with Lane Hospitality, Crowne Plaza has created a prototype that is operationally efficient and cost-effective for owners, leverages the brand’s ‘The Place To Meet’ positioning and showcases modern and efficient design features important to upscale business travelers.