La Quinta Is The Fastest-Growing Hotel Brand For 2007 - 2008 Is Off To A Fast Start

Hospitality 1st:

La Quinta Franchising, the top franchise organization in the hotel industry, helped make La Quinta the fastest growing brand in the hotel industry, according to the 2007 Top Hotel Brands report published in Hotel Business magazine,* a leading lodging industry publication.

The survey ranked the top 100 brands in the hotel industry in terms of size (number of total hotel rooms). In the rankings:

* Among the Top 20 brands in the industry, La Quinta was the only brand to realize greater than 10% year over year property growth – a number it handily eclipsed, by growing more than 16%.

* La Quinta far outdistanced brands in its competitive set - including Hampton Inn, Holiday Inn Express, Comfort Inn and Suites, Fairfield Inn, and Wingate. Among its competitors, La Quinta was the only brand to register double-digit year over year growth.

* During the period of evaluation in the survey, La Quinta added more than 9,000 rooms|–|more than any brand in the Top 50.

Rajiv Trivedi, La Quinta’s Executive Vice President for Franchising, said, ‘We are delighted to welcome the results of the Hotel Business 2007 Top Hotel Brands Survey, which validate the unprecedented growth of the La Quinta brand, and the unquestionable success of our franchising and development programs. Most impressive, more than 50% of the agreements we signed in 2007, were for franchises of the each Mississippi, and more than 50% were signed by existing La Quinta franchisees.’