Blue Moon Mexican Cafe Opens First Franchise

Earthtimes:

Life is a Fiesta… Eat it Up! was the theme as Blue Moon Mexican Café, the New York metro area’s premier Mexican restaurant franchise, opened its first franchise location March 3rd at 261 South Little Tor Road in New City, NY.

The restaurant seats up to 75 guests in an atmosphere that combines the energy of the local neighborhood with the Blue Moon tradition of an exceptional dining experience.

‘New City is the perfect fit for a Blue Moon, a terrific town and we are looking forward to becoming a fixture in the community,’ said founder and CEO Howie Felixbrod. ‘We are excited about this opening, since it marks a new chapter in the Blue Moon success story.’

The newest Blue Moon is owned and operated by Luna Azul New City LLC consisting of partners Jorge Vidal, Luis Miniet, and Carlos Perez. ‘There’s no one else franchising this unique concept out there,’ Vidal said. ‘We’ve received wonderful support from the company, allowing us to get off to a smooth and fast start.’ Vidal said he expects at least $1.5 million in annual sales for the New City franchise.

Mr. Vidal and his partners will open their second Blue Moon Mexican Café franchise in Hastings-on-Hudson in mid-April.

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