Franchisors Spending More Than Ever On Recruitment

Inside Retailing:

Franchisors spent $44.4 million on marketing to franchisees in the year to September 2007, a study by 10 Thousand Feet reveals.

News.com.au reported that franchise groups were spending more on recruiting as franchisee candidates had become scarce.

The figure is equivalent to $16,304 per new franchisee.

10 Thousand Feet director Ian Krawitz said any franchisor spending less than $20,000 a year on marketing would have noticed a significant decrease in recruiting performance.

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