Norwalk To Change Stores’ Name

Furniture Today:

Norwalk - The Furniture Idea is changing its name to Norwalk Furniture & Design and offering its franchisees an optional interior revamp.

The upholstery producer, which has a dedicated network of stores, said all 59 franchise locations in the United States and Canada will be renamed as will 3 of the five corporate-owned stores. The 2 Cleveland-area locations will remain Norwalk Furniture+Design and Norwalk Design Studio.

Norwalk said it will modify the franchise store logos slightly, replacing ‘The Furniture Idea‘ with ‘Furniture & Design.’ It will promote the new name and the design services offered by the stores to consumers in local, regional and national advertising, both print and broadcast. Delivery vehicles also will reflect the new ‘design made easy’ focus.

The cost associated with making and promoting the changes was not disclosed.