The possibility of the franchisor of the 1901 hot dogs introducing a new trademark or different brand to the market this year is high, says its executive director
HOME-GROWN Nineteen O One Sdn Bhd plans to introduce a new brand before the end of 2008, its executive director Ahmad Zakir Ja’afar says.
Although he was reluctant to reveal the new brand, he admitted that it will continue to be in the food retailing segment but not necessarily the same product it has now.
“We have identified the product and its processes. It’s now only a matter of fine-twitching it and waiting for the right moment to reveal the new brand to customers,” he told Business Times in Petaling Jaya recently.
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