Dartmouth-based Bulldog Interactive Fitness Inc. will be fit to pursue North American growth aspirations following its acquisition by DHX Media Ltd.
The deal announced Monday is valued at about $625,000 in cash and includes performance bonuses and some DHX Media shares for Bulldog president and founder Holly Bond.
She opened her first entertainment and fitness centre for kids at 644 Portland St. about three years ago.
She expanded the franchise operation to eight locations in Canada and the United States.
“There is a lot happening and it’s all very good,” Ms. Bond, who retains her position at the helm of the organization.
“There is a huge amount of synergy between the two companies and this allows us to operate at an entirely new level.”
Other businesses have tried to penetrate the youth entertainment and exercise market, but few have achieved the consistent and impressive numbers of Bulldog Interactive, said David A. Regan, executive vice-president of corporate development of DHX Media.
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