Franchisors Change Their Business Focus

ChronicleHerald.ca:

Selling her very first yoga studio more than a year ago was like saying goodbye to an old friend, says yogi Jenny Kierstead, but she’s happy she chose to franchise because it has allowed her to stay involved with the business.

‘It’s partly why I chose to franchise,’ she says. ‘I’m not teaching anymore at Breathing Space Yoga Studio in the West End Mall and it’s remoulded itself to the new owner’s energy. But the standard is still there and the business is still growing.’

Ms. Kierstead opened the second Breathing Space Yoga Studio in Bedford in February 2008.

‘My belief is that yoga is such an amazing practice that I want as many people doing yoga as possible and the way I can do that is to expand my reach through opening more studios,’ she says.

‘We’ve created a model that really works and impacts people in a really deep way. I decided to franchise to sustain the essence of the yoga studio, while expanding into other communities.’

Becoming a legal franchisor was big step for Ms. Kierstead and creating an operations manual and doing all the necessary paperwork was a major task. Read full article.