The Eaton’s catalogue and the stores whose wares it plugged have long since gone, and now another iconic piece of Canadian mail-order retailing is biting the dust.
Canadian Tire Corp. is quietly phasing out the printed edition of the catalogue it has been publishing twice a year for almost nine decades, with a whopping current print run of 6 million copies an issue – in favour of taking the publication entirely online.
But the Toronto-based retailer is not going out of its way to break the news to customers used to the sound of the catalogue thudding through their mailboxes each spring and fall, or picking them up in one of the stores.
The only hint it’s giving is to say in its latest advertising flyer and on its website is that its spring-summer catalogue is “on line, available only at CanadianTire.ca.
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