When Kasempoj Yuwakeittikul, a 29-year-old accounts executive at a Bangkok insurance broker’s, came back from a holiday in Tokyo last week, he was very excited.
Yes, he’d seen the Imperial Palace and been shopping in Shibuya, but what had really impressed him were some delicious chocolate croissants he’d sampled at a busy downtown street stall. “They’ll love these in Bangkok,” he thought to himself and, once back in Thailand, he started looking into acquiring a franchise licence.
Far from being just another spoilt rich kid looking for a hobby-job, Kasempoj is one of a increasing number of young, forward-thinking entrepreneurs trying to make a go of a sideline business.
Over the past couple of years, the number of kiosks and stalls selling modern-style sweets and snacks in the capital’s department stores and shopping centres has mushroomed, many of them run by young adults between 25 and 35 years of age.
Perhaps it’s the chance to escape a dreary office job that’s so attractive, or the allure of a financial safeguard, given the volatile economy.
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