Jim’s Group founder Jim Penman says the secret to successful franchising is good recruiting, tough leadership, developing a strong brand and keeping franchisees happy.
In the 25 years since Jim Penman turned his mowing round into Jim’s Mowing, and started expanding, he has created a network of 20 divisions and 2700 franchisees in Australia, New Zealand, Canada and Britain, and now has a turnover of $200 million.
The four tier business model is unique. Franchisees provide the services, master franchisees recruit, support and provide leads to the franchisees, divisional franchisors support them, and Jim Penman’s company sits above them all.
Penman earns a tiny cut of franchisees’ revenue (less than $1 million a year) and extra revenue from running the call centres, the phone system and doing the administration.
But 25 years of franchising has taught him a lot. Penman shares with Jacqui Walker some of his franchising secrets: How to recruit good franchisees, keep them happy, develop a strong brand, and what to focus on to expand the franchise network.
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