Health Clubs Look To Kids To Bulk Up Membership

The Wall Street Journal:

Linda Hom takes her kids to the gym when she works out – and they get a workout of their own.

Ms. Hom, a free-lance fashion designer from South Orange, N.J., signed up Matthew, 7 years old, and Sydnie, 9, for Tae Kwon Do classes at Motion Fitness Club, the health club where she has been a member since 2004.

The kids take a 45-minute class three times a week. And, says Sydnie, ‘the adults don’t really bother us because we’re doing our own thing and they’re doing theirs.’

Having the kids join the health club, says Ms. Hom, 42, ‘was a way for me to not tell, but show them that I work out, too, to be healthy.’ She adds that ‘it’s a nice combination for a busy parent to have that option of working out at the same time.’

Market Expansion… carry on reading.