Hashim Mustafawi, a member of the Mohammed bin Rashid Establishment for Young Business Leaders, recently become the first franchisee in the Arab world for Belgium-based River Woods, a leading international casual sportswear brand.
With more than 1,500 point of sales and 85 exclusive stores worldwide, River Woods offers a mid to high end range of casual wear, as well as accessories for men, women, children and babies.
Abdul Baset Al Janahi, CEO of the Mohammed bin Rashid Est. for Young Business Leaders, said: “Franchising is an important growth avenue for small and start up businesses. The backing of brands’ already established image and consistent quality enhances the rate of success of small businesses.
We are pleased to see one of our distinguished members partnering with a recognized international brand. We not only encourage our members to tap into this segment, but also strive to facilitate further partnership opportunities. Consequently, the Establishment is keen to participate in regional and international franchising events to spotlight potential deals for our partners.
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