Wsj:
Start shopping for a franchise to buy, and you’ll likely soon realize there are hundreds to choose from — some with flashy names like “Extreme Pita” or “Pilates Joe” that you’ve probably never heard of.
It’s no wonder so many aspiring franchisees feel they need help choosing the right franchise. Just be careful where you turn.
There’s a thriving industry of so-called franchise brokers, referral networks or consultants offering prospective franchisees free help finding a franchise system that meets their needs. All these brokers — including bigger operations like FranChoice, FranNet and The Entrepreneur’s Source — essentially do the same thing: They interview prospective franchisees and recommend a short list of supposedly compatible franchises.
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